THE LITTLE KNOWN SALES PAGE TRICK THAT SAVES YOU TIME AND MONEY

Being weird (and a little different) is extremely important when it comes to marketing.

Why?

The simple reason is that it helps you stand out from the crowd.

Something which is highly important in today’s ultra-competitive business environment.

So without any more delay, here’s a simple trick for building sales letters that get attention.

How does it work?

It’s quite simple:

Basically, instead of building a fancy sales page, you use a Google Doc.

All you do is take your sales letter text, dump it into a Doc, add a link to your shopping cart, and send the document off. Now, this might seem a bit pointless, but this method has a number of benefits.

1. There’s no coding required.

The biggest advantage is that you don’t need to hire a designer or funnel builder. Most people can’t code – myself included – but with this method that issue is no longer a problem. Not only that, you can do in minutes what would normally take hours.

2. Let’s you test quickly

Instead of spending days or weeks building your sales page, you can quickly throw up some copy and see if it works. This allows you to quickly test sales letter angles.

3. Slips in under the radar

People don’t expect to be sold to in a Google Doc. I mean, Google Docs is for documents and stuff like that, right? This means your audience’s guard is down. It also means you have a far greater chance of people actually opening, reading, and buying from your Doc.

4. You can add in media

Another big advantage is that you can add in gifs, memes, videos, and other media which increases sales.

5. Promote affiliate offers

With this technique you can also promote certain affiliate offers by email. I’m talking about things that would usually get flagged as spam.

6. Create your own sales pages

You can also create your own sales pages for affiliate offers which have bad copy.

7. Social proof

Google Docs tells you how many people have looked at the document. This provides you with excellent social proof.

8. “Double” sized emails

Emails with a Google Doc attached are double the size of regular emails (if you’ve ever received an email with a Google Doc, you’ll know what I’m talking about.) Using this method is like getting double the amount of advertising space for the same amount of money.

There’s also another amazing advantage.

This alone makes the method worth trying.

You see, this trick can massively increase deliverability. This is simply because Google owns both Gmail and Google Docs. Therefore it makes logical sense that they would send an email with a Google Doc to the primary tab. After all, Google wants people to use their products. And with email deliverability rates at an all-time low, this alone makes the method worth trying. Attaching a Google Doc also makes it seem as if your message is ultra-important. Therefore it has a greater chance of ending up in the primary tab.

The bottom line is that this method works amazingly well.

If you haven’t tried it yet, then maybe you should.

Alastair Walton

THE SALT AND PEPPER TECHNIQUE FOR WRITING HEADLINES

How do you write the perfect headline?

Every copywriting guru has a different take on this.

And seriously, there are a million and one ways to approach this topic.

Personally, I like to think of it as adding salt and pepper to your food.

Here’s what I mean:

You want to start with a base benefit, topic, or something that grabs your readers attention.

Some examples of this might include…

“Lose weight”

“Save money”

“Look younger”

Or even something like…

“Donald Trump”

Or…

“Climate change”

(Just note that these are BAD examples. They’re too simple. When doing this you want to be as ultra-specific as possible and zero in on something that the reader is extremely interested in.)

This topic or benefit forms the base of your headline.

I call this the “salt” and it’s the thing that grabs or hooks your readers attention.

In this post our salt is the phrase “writing headlines.”

If you’re still reading this, it’s because you want to learn how to do that.

Now, everything else which surrounds the salt is what I call the “pepper.”

These are basically words which add to the flavor of your headline.

A lot of the time this pepper includes your standard headline formats.

I’m talking about things like…

“Why…”

“What…”

“How to…”

“10 ways to…”

The pepper can also include other words which enhance the flavor.

Things like:

“Weird”

“Strange”

“Unusual”

“Groundbreaking”

You’ll also want to add in curiosity generating phrases like:

“What you don’t know about xyz could kill you.”

“Why most people never discover the truth about xyz before it’s too late.”

“10 reasons why your xyz isn’t working.”

And so on and so on.

(In this post our pepper is “The salt and pepper technique…”)

When we mix it all up we get:

“The salt and pepper technique for writing headlines”

Believe it or not it’s really that simple.

Start with your salt.

Find a benefit or topic that excites your audience and grabs their attention.

Next, add in your pepper.

Use weird, colorful, or strange words and surround them with curiosity generating phrases.

With this simple technique you can write headlines quickly.

Not only that, you can use it to write email subject lines, sales letter headlines, article titles, YouTube titles…

…or anything really.

Until we meet again,

Alastair Walton

VERNON GOD LITTLE AND THE 17 YEAR SALES CYCLE

I recently read the 2003, Booker Prize Winning novel, Vernon God Little.

To cut a long story short, this book is basically about a teenager falsely accused of murder… and the lengths he goes to clear his name (and while that might sound serious this book is actually incredibly funny.) What’s interesting is that I first heard about this novel more than 17 years ago. Since then I’ve always meant to read it and this year I finally got around to doing that.

Why am I telling you this?

Well, there’s an important lesson here for marketers.

(More specifically email marketers.)

You see, over the years I’ve subscribed to 100s of marketing newsletters. I’ve learnt a lot from reading their messages. In addition to this, I’ve also bought dozens of books, courses, and products from these people. Something I’ve noticed over the years is that most people will eventually stop emailing you. It could be a month, 6 months, a year, or even two years later, but at some point you’ll stop receiving emails.

What you have to realize is that this is one of the most stupidest things you could do.

In fact, according to experts, around 85% of people only convert after about 90 days.

If you’re only sending out a weeks-worth or month of emails, you’ll never sell to these people.

You also have to understand that subscribers circumstances change.

The broke loser might be financially successful a year or two later…

…and ready to buy your product.

But you’ll never sell to this person if you take them off your list after 6 weeks.

The bottom line is this:

Some products have an extremely long sales cycle and it could be years before someone buys the product. This is why it’s critical that you continue emailing – give up too soon and could miss out a significant amount of buyers.

Bye for now,

Alastair Walton

HOW TO TRAIN YOUR LIST TO PAY YOU THOUSANDS

What’s the secret to selling big-ticket products?

I’m talking about programs that go for $499, $1997, $2997, or even more.

More specifically, how do you build a list which responds to these kinds of offers?

Believe it or not it’s easier than you think.

You see, the other day I listened to a fascinating podcast. The guest on this recording calls himself a “mega affiliate” and recently promoted a $2000 marketing seminar. Not only did he sell dozens of copies, but he also beat out every other affiliate. According to him, here are the things he does to sell these kinds of offers:

1. Train your list to buy expensive stuff

You have to avoid promoting cheap offers. This is a mistake which a lot of people make. They sell products that go for less than fifty dollars and then wonder why they can’t sell anything more expensive. The key here is that you want to build a list that’s willing and able to spend money. The way you do this is by selling expensive stuff.

2. Build a rock solid relationship with your list

This is probably the most important thing.  Your audience needs to know, like, and trust you. After all, no one spends big money with a stranger. Developing this relationship takes time and energy and isn’t easily done. One way to do it is by not promoting garbage (this is another reason not to promote cheap offers.) Another way is by injecting a bit of personality and entertainment into your emails.

3. Offer bonuses

Here’s the thing that separates mega affiliates from the guys who struggle to make a buck. You see, there’s a good chance that your readers are on multiple email lists, all offering the same thing. So how do you distinguish yourself from the crowd? You do it by offering something more. Providing valuable and worthwhile bonuses may help to tip people over the edge (the trick here is to give them something they actually want.)

4. Mail often

Too many affiliates hate mailing their list. They send out an email every other day and hope to make sales. This guy recommends doing the exact opposite. You need to blast your list as often as possible. In fact, towards the end of the sale he was sending out six emails a day. This gives you a far greater chance of being seen, opened, clicked, and ultimately bought from. It also helps to scrub your list i.e. people who have no intention of buying anything will quickly unsubscribe.

Until next time…

Cheers,

Alastair Walton

WHY SELLING CHEAP DIGITAL PRODUCTS IS HURTING YOUR BUSINESS

A lot of people think that selling cheap digital products is the easy way to make money online

But there’s a huge problem with this business model.

You see, I once knew a guy who was literally ADDICTED to downloading. His lounge was like an Aladdin’s cave for digital hoarders. I’m serious. Along with about 10 or 11 hard drive’s there were stacks and stacks of CD-ROMs. This guy would go onto torrent site’s and grab anything he could get. Movies, TV shows, books, install files, magazines, digital products you name it. And even though he received numerous letters from his ISP nothing ever happened to him. The funniest thing was that he was completely unable to use any of this stuff. For example, it would have taken him about 20 years to watch all of the TV shows and movies he collected.

(Let alone read the books and magazines or use the software!)

In fact, most of it was dumped on this ever growing collection of hard drives.

And this brings me to the point:

What you have to understand is that there are hundreds of guys like this.

In a quest to make money online these guys will grab whatever they can find.

A few of them may even pay money for this stuff.

But here’s the problem:

They immediately forget about it and do nothing.

The digital product sits on their computer growing digital cobwebs.

There’s a good reason why this happens.

Very few people care about digital content. Your product may seem highly appealing, but there’s very little chance that anyone will engage with it. These types of products are seen as low value (which is why they are so cheap in the first place) and this is a massive problem if you’re in the business of selling information.

After all, if no one engages with your product then no one benefits from it.

If customers don’t benefit they get buyer’s remorse.

The customer feels as if they’ve wasted their money.

And the next thing you know they want a refund.

In this way THIER laziness becomes YOUR problem.

Even worse, these customers aren’t going to buy more products.

So what’s the solution to these problems?

First of all, raise your prices.

Doing this will weed out lazy people.

More importantly, you need to start selling physical products.

People don’t forget about physical products.

This is because your product is REAL.

It’s not some abstract collection of 1s and 0s on a computer.

What’s more, every time they see your product the buyer knows they actually got something.

They’re reminded that it’s their responsibility to consume the product.

They are the one at fault…not YOU.

And eventually they may even read the book or go through your course…

…have a great experience and buy more stuff.

The takeaway is this:

You need to start selling physical products.

This is the key to increasing engagement as well as growing your brand and business.

Make sense?

Cheers,

Alastair Walton  

THE BEST WAY TO WRITE A NURTURE EMAIL SEQUENCE

What’s the best way to write a nurture email sequence?

In case you don’t know this is a series of emails designed to warm up prospects.

The idea is that you use this sequence to build a relationship, get people interested in your product…and…at some point ask for the sale. But how do you do this? Most copywriters have their own opinion on writing these sequences…

…but IMHO the easiest way is simply not to bother.

You see, if you want to “nurture” leads all you have to do is email them at regular intervals.

This is because the best buyers don’t need “warming up.”

Serious people are usually ready to buy from the get go.

(Not only that, if you take too long to ask for the sale you may end up losing it.)

Sending out a sequence of 3,5,10 or however many emails isn’t going do anything.

People who want your product will buy it immediately…

On the other hand you have people who are less keen.

These people will never buy or will buy at a later stage.

Converting them is far more difficult…

…but that doesn’t mean you need some special sequence of emails.

All you have to do is continue emailing them.

Doing this will build a relationship all by itself.

The bottom line is this:

Don’t worry about creating a fancy nurture email sequence.

It’s completely pointless.

People who are ready to buy will buy.

People who are less ready will buy later on.

People who were never going to buy…well…will never buy.

The most important thing is that you simply continue to email.

Whether you’re sending daily or weekly emails the idea is that you carry on going.

Over time you’ll naturally build a relationship…

…without really even trying.

Cheers,

Alastair Walton

IS PRIVATE SOCIAL MEDIA THE HOTTEST TEND IN INTERNET MARKETING?

What fuelled the astonishing rise of Face Book?

Why did this site become so enormous so quickly?

There are dozens of reasons…the biggest being the sheer addictiveness of the platform.

Another good reason (at least at the start) was exclusivity.

Unless you went to a certain college you simply couldn’t open up an account.

And that’s what I want to talk about today.

You see, I’ve noticed an interesting new trend in internet marketing.

This trend can basically be described as “private social media.”

It’s basically the idea that you set up a social media type website and then charge for the pleasure of using it. The most common way of doing this is to allow people to join for free and then charge them for things like making posts, adding an avatar, sending private messages and so on.

This stuff has actually been around forever.

(The best example is the Something Awful forums.)

It’s only due to the fact that social media is now so restrictive that it’s becoming more popular.

Not only that, private social media offers a number of advantages to marketers.

For starters, as I said, there’s the exclusivity factor.

People LOVE being part of a secret club.

Another huge advantage is that you own the platform and therefore control everything.

You don’t have to worry about being banned or interfered with.

There’s also the fact that social media is highly addictive.

And this is why these platforms are such a great way to turn followers into buyers.

If someone joins they may end up purchasing something later on.

They don’t even have to use the paid version of the platform.

(Although people that pay are obviously better prospects.)

BTW, this is why these platforms are usually dirt cheap.

Most people charge between $1-5 i.e. the same price as your average streaming service.

This way even if members don’t buy your products you can create a nice little revenue stream.

Now this is a great idea but it’s not something everyone can pull off.

For starters you need to be somewhat well known.

If you’re a YouTuber, social media star, gamer, famous copywriter, or have some kind of following…well…this might just work.

You’ll also have to spend time developing your user base.

Especially in the beginning.

This means actually posting on the platform and interacting with users.

(You can taper this off later on.)

Anyway, food for thought.

Cheers,

Alastair Walton