THE LITTLE KNOWN SALES PAGE TRICK THAT SAVES YOU TIME AND MONEY

Being weird (and a little different) is extremely important when it comes to marketing.

Why?

The simple reason is that it helps you stand out from the crowd.

Something which is highly important in today’s ultra-competitive business environment.

So without any more delay, here’s a simple trick for building sales letters that get attention.

How does it work?

It’s quite simple:

Basically, instead of building a fancy sales page, you use a Google Doc.

All you do is take your sales letter text, dump it into a Doc, add a link to your shopping cart, and send the document off. Now, this might seem a bit pointless, but this method has a number of benefits.

1. There’s no coding required.

The biggest advantage is that you don’t need to hire a designer or funnel builder. Most people can’t code – myself included – but with this method that issue is no longer a problem. Not only that, you can do in minutes what would normally take hours.

2. Let’s you test quickly

Instead of spending days or weeks building your sales page, you can quickly throw up some copy and see if it works. This allows you to quickly test sales letter angles.

3. Slips in under the radar

People don’t expect to be sold to in a Google Doc. I mean, Google Docs is for documents and stuff like that, right? This means your audience’s guard is down. It also means you have a far greater chance of people actually opening, reading, and buying from your Doc.

4. You can add in media

Another big advantage is that you can add in gifs, memes, videos, and other media which increases sales.

5. Promote affiliate offers

With this technique you can also promote certain affiliate offers by email. I’m talking about things that would usually get flagged as spam.

6. Create your own sales pages

You can also create your own sales pages for affiliate offers which have bad copy.

7. Social proof

Google Docs tells you how many people have looked at the document. This provides you with excellent social proof.

8. “Double” sized emails

Emails with a Google Doc attached are double the size of regular emails (if you’ve ever received an email with a Google Doc, you’ll know what I’m talking about.) Using this method is like getting double the amount of advertising space for the same amount of money.

There’s also another amazing advantage.

This alone makes the method worth trying.

You see, this trick can massively increase deliverability. This is simply because Google owns both Gmail and Google Docs. Therefore it makes logical sense that they would send an email with a Google Doc to the primary tab. After all, Google wants people to use their products. And with email deliverability rates at an all-time low, this alone makes the method worth trying. Attaching a Google Doc also makes it seem as if your message is ultra-important. Therefore it has a greater chance of ending up in the primary tab.

The bottom line is that this method works amazingly well.

If you haven’t tried it yet, then maybe you should.

Alastair Walton

THE SALT AND PEPPER TECHNIQUE FOR WRITING HEADLINES

How do you write the perfect headline?

Every copywriting guru has a different take on this.

And seriously, there are a million and one ways to approach this topic.

Personally, I like to think of it as adding salt and pepper to your food.

Here’s what I mean:

You want to start with a base benefit, topic, or something that grabs your readers attention.

Some examples of this might include…

“Lose weight”

“Save money”

“Look younger”

Or even something like…

“Donald Trump”

Or…

“Climate change”

(Just note that these are BAD examples. They’re too simple. When doing this you want to be as ultra-specific as possible and zero in on something that the reader is extremely interested in.)

This topic or benefit forms the base of your headline.

I call this the “salt” and it’s the thing that grabs or hooks your readers attention.

In this post our salt is the phrase “writing headlines.”

If you’re still reading this, it’s because you want to learn how to do that.

Now, everything else which surrounds the salt is what I call the “pepper.”

These are basically words which add to the flavor of your headline.

A lot of the time this pepper includes your standard headline formats.

I’m talking about things like…

“Why…”

“What…”

“How to…”

“10 ways to…”

The pepper can also include other words which enhance the flavor.

Things like:

“Weird”

“Strange”

“Unusual”

“Groundbreaking”

You’ll also want to add in curiosity generating phrases like:

“What you don’t know about xyz could kill you.”

“Why most people never discover the truth about xyz before it’s too late.”

“10 reasons why your xyz isn’t working.”

And so on and so on.

(In this post our pepper is “The salt and pepper technique…”)

When we mix it all up we get:

“The salt and pepper technique for writing headlines”

Believe it or not it’s really that simple.

Start with your salt.

Find a benefit or topic that excites your audience and grabs their attention.

Next, add in your pepper.

Use weird, colorful, or strange words and surround them with curiosity generating phrases.

With this simple technique you can write headlines quickly.

Not only that, you can use it to write email subject lines, sales letter headlines, article titles, YouTube titles…

…or anything really.

Until we meet again,

Alastair Walton

VERNON GOD LITTLE AND THE 17 YEAR SALES CYCLE

I recently read the 2003, Booker Prize Winning novel, Vernon God Little.

To cut a long story short, this book is basically about a teenager falsely accused of murder… and the lengths he goes to clear his name (and while that might sound serious this book is actually incredibly funny.) What’s interesting is that I first heard about this novel more than 17 years ago. Since then I’ve always meant to read it and this year I finally got around to doing that.

Why am I telling you this?

Well, there’s an important lesson here for marketers.

(More specifically email marketers.)

You see, over the years I’ve subscribed to 100s of marketing newsletters. I’ve learnt a lot from reading their messages. In addition to this, I’ve also bought dozens of books, courses, and products from these people. Something I’ve noticed over the years is that most people will eventually stop emailing you. It could be a month, 6 months, a year, or even two years later, but at some point you’ll stop receiving emails.

What you have to realize is that this is one of the most stupidest things you could do.

In fact, according to experts, around 85% of people only convert after about 90 days.

If you’re only sending out a weeks-worth or month of emails, you’ll never sell to these people.

You also have to understand that subscribers circumstances change.

The broke loser might be financially successful a year or two later…

…and ready to buy your product.

But you’ll never sell to this person if you take them off your list after 6 weeks.

The bottom line is this:

Some products have an extremely long sales cycle and it could be years before someone buys the product. This is why it’s critical that you continue emailing – give up too soon and could miss out a significant amount of buyers.

Bye for now,

Alastair Walton