WHY ONE IS THE MOST DANGEROUS NUMBER IN BUSINESS

ONE is the most dangerous number in business.

You see, so many people rely on one thing to make their business work.

One client.

One platform

One source of traffic.

The reason why this is so dangerous is because you never know what’s going to happen.

What’s working today might go down in flames tomorrow.

(Taking your business with it).

This is especially true these days where even the slightest misstep can get your nuked.

A good example of this are YouTube stars.

There are countless examples of people who were house hold names but are now all but forgotten. Who got a million views per video and now struggle to break a thousand. They relied entirely on YouTube and the almighty algorithm and it wound up biting them in the ass. If they had developed an alternative revenue source (other than selling T-Shirts) then maybe they would have been okay, but no.

Even investing their YouTube bucks would have helped.

Or something as simple as building an email list.

Build an email list and you won’t have to rely on the algorithm promoting your channel.

Just send out an email blast whenever you have a new video.

The bottom line is that you should ALWAYS have at least one backup.

Not only that, you should continuously search for NEW backups.

Cheers,

Alastair Walton

P.S. One is the most dangerous number in business. Never rely on one thing. One client. One platform. One product. Something will go wrong. Diversify as much as you can. It could mean the difference between success and failure.

THE LAW AND ORDER TECHNIQUE FOR EARNING MORE WITH PRODUCT LAUNCHES

How do big time info product marketers make 7 or more figures per year?

They use something called the “Law and order” technique.

If you’ve watched this show you’ll remember that new cast members were constantly being introduced. But there’s a reason for that. You see, the problem with shows like Friends is that eventually the actors become very important (which is how the cast of Friends wound up getting millions per episode).

Law and Order is different.

None of the actors are irreplaceable.

Which is why this show has been on TV for decades.

Now, here’s the point:

It goes without saying that a $2997 info product will make more money than a $47 product.

The problem is that selling your product at that price point requires a, “figure head.”

You basically need an, “expert” behind the product.

A good example of this is Jeff Walkers Product Launch Formula.

But there’s a BIG problem with this system.

If you want to make 7 figures a year you’re going to have to do a LOT of launches.

This is difficult to do with one person.

The solution is to use the Law and Order technique.

You get in a bunch of, “Experts” and they do the launches.

This method is used in many niches.

The best example is the golf niche.

There are companies out there who sell millions of dollars-worth of golf courses every year.

(Stuff like how to improve your swing or whatever).

These companies will hire a pro, create a course and launch with his name attached to it.

A couple of weeks or months later they get in another guy and repeat the process.

Companies that sell financial newsletters do this as well.

In fact, a while back I worked for a guy in the Forex niche who employed four of these experts.

He would constantly rotate between these guys and do launches every 1-2 months.

Each of these experts was paid a flat fee and commission for their trouble.

Using them the owner of this company could do dozens of launches…

…and made well over 7 figures a year.

Not only that, if these guys ever gave him a hard time or asked for more money…

…he would replace them in a flash.

Cheers,

Alastair Walton

WHY YOU SHOULD NEVER HIRE A COPYWRITER

This might sound like I’m shooting myself in the foot.

(After all, the point of writing this is so that you’ll hire me).

But the truth is that a lot of people are far better off writing copy themselves.

You see, the fact is that no one knows more about your product than you do.

Not only that, you probably know an awful lot about the market you’re selling to.

What this means is that often the best person to write the copy is YOU.

This being said, there are times when you SHOULD hire a copywriter.

One of these times is if you know absolutely nothing about writing copy.

Another is when you really don’t have time to write copy.

A third is if you want to split test your copy.

If you ever reach the point where you’re in the money zone and have maxed out conversions. Where you simply cannot find a way to improve the copy…well…that’s the point where you might want to bring in a fresh set of eyes. In that case, consider hiring someone who can approach the project from a new angle. Someone who can say something different about your product which you haven’t thought of before.

Get the person to write a sales letter and then split test it against yours.

They might end up doing better than you.

Who knows?

More tomorrow:

Cheers,

Alastair Walton

THE SECRET TO MAKING CONTENT GO VIRAL

I read a fascinating book the other day:

It’s called, “Hit Makers: How to Succeed in an age of Distraction” by a guy called Derek Thompson.

According to him, there’s no such thing as, “going viral.”

For example, researchers at Yahoo found that 90% of content didn’t spread at all.

The majority of what you see on the internet does not go far beyond its original source.

Instead, the reason why some things spread is because of what he calls, “broadcasting.”

This basically means that a piece of content was featured in a major media outlet.

Sharing has nothing to do with it.

A good example of this is if your content makes the front page of Reddit.

In this case it will probably be seen by millions of people.  

THIS is how you go viral.

And while this flies in the face of conventional wisdom it does make sense.

The second secret is that your content needs to have what Derek calls, “a familiar surprise.”

This means it needs to be familiar but have a twist or fresh perspective.

What can you learn from this?

First, create content which resonates with your audience.

Next, get this content published where millions of people can see it.

Bottom line:

Going viral has no meaning.

The reason why something becomes popular is often because people SAY it’s popular.

Cheers,

Alastair Walton

HOW TO JV WITH HARD TO REACH A-LIST MARKETERS

Want to know how to get the attention of A-List marketers?

(The type of you wish you could JV with.)

Having worked with a number of these people over the years I can tell you one thing…

They usually get 100’s of JV offers every single day.

If you want to stand out you need to do things differently.

So what’s the secret?

Buying their products.

You see, buying their stuff gives you an excuse to make contact.

If you’re one of their customers they’re going to answer your messages, believe me.

And what do marketers love more than anything else?

Testimonials!

So start off by telling them how much you loved their product.

Be specific and make them feel important.

Tell them exactly what you liked.

Once you’ve done that, continue communicating with them.

If you can buy more of their stuff.

Eventually they will recognize your name in their inbox.

Only at that point do you tell them about your product and ask if they want to work together.

Is this easy?

Hell no!

It can be a long, difficult and expensive process.

But if you’re willing to put in the effort it could be worth a six figure deal.

Cheers,

Alastair Walton

P.S. Want to get the attention of A-List marketers? It’s simple. Just BUY their products. This way they will be FORCED to communicate with you.

THE TWO STEP FORMULA FOR LAUNCHING A SUCCESSFUL BLOG

How do you launch a successful blog?

Actually, a better question might be how do you get people to read your blog…

(Or even WHY do people read blogs?)

The simple answer is because there’s too much for them to go through in one sitting.

If you have more blog posts than they can read…well…they’re probably going to come back.

This might seem overly simplistic.

But it’s important that you understand the logic behind what I’m saying.

You see, so many people start blogs and then wonder why nothing is happening.

They write a handful of posts and then give up, put the blog away on a shelf and forget about it.

If you want to be successful you can’t do this.

You have to be consistent.

Consistency is key.

Despite what internet marketing guru’s might tell you there are no secret formulas or Ninja hacks.

You have to keep going until you reach a critical mass of blog posts.

When you do this readers will came back over and over again.

Eventually they might subscribe, sign up for your list or even buy your products.

This has been the case with every single blog I ran in the past.

Try it for yourself and see what happens.

Cheers,

Alastair Walton

WHY YOU SHOULD START A LUXURY MEMBERSHIP SITE

Remember membership sites?

Back in the day they were all the rage.

(Still are actually).

You set up a crummy website and charge people for the pleasure of accessing it. The reason why membership sites were popular was because you could make recurring income. And when you charge someone monthly…instead of once off…you can really start to rake in the money. As long as you provide valuable information people will continue to subscribe.

Newsletters are almost the same but a lot more advanced.

In fact, I like to think of them as luxury membership sites.

There are dozens of benefits to publishing your own newsletter.

To start off with, putting them together is dirt cheap.

They take very little money to print and mail and the returns can be enormous.

(There are newsletters out there that cost $50, $100 EVEN $200 a month).

Most subscribers will stick around for at least a couple of months…or even years if you’re lucky.

Not only that, you can cross promote other products to your subscribers.

They’re also a great way to find clients if you’re a service provider.

Then there’s the opportunity to upsell new subscribers. 

Plus you can rent advertising space.

These are only a few of the benefits to publishing a newsletter.

Got it?

Good.

Cheers,

Alastair Walton

HOW TO MAKE AS MUCH AS $10,000 IN PASSIVE INCOME…IN JUST ONE MONTH

Want a proven strategy for making passive income?

I heard about this the other day and thought I’d share it with you.

So what is this strategy?

This might sound cheesy but it’s a resources page.

A resources page is an area on your site which has affiliate links to products and services you recommend. For example, fitness instructors might list various products like as yoga mats or supplements. Basically people will ask what tools you use, see you have a resources page and you’ll end up making affiliate commissions.

To help you get started here 5 tips for a good resources page.

1. Pick resources which are appropriate for your audience.

2. Break products down into various topics. Personal trainers could have sections on nutrition or supplements.  

3. Your page should always be evolving. Continually add new topics and resources.

4. List products whether you’re getting a commission or not.

5. Write headlines for each section and also do a short write up of every product and why you recommend it.

According to the guy I heard this from he makes $10,000 a month from this page.

A 100% of this is passive income.

While I was initially skeptical of this he revealed that the secret sauce is traffic.

Once you start driving traffic to the page that’s when things really take off.

Cheers,

Alastair Walton

WHY YOU SHOULD WRITE YOUR AD BEFORE CREATING YOUR PRODUCT

Here’s a quote I saw the other day:

“Sell the tickets before you write the play because if nobody buys the tickets, you won’t need the play.”

These are wise words.

The point is that many times entrepreneurs take months or even years developing products to sell before they’ve spent any time gauging whether people actually wanted those products in the first place. In other words, they wrote the play and then tried to sell the tickets…

There’s a simple way to avoid this happening to you.

You see, what you want to do is write your ad BEFORE you create the product.

Doing this allows you to figure out what people actually want. You can think about what you need to say, learn how to target your markets hot buttons with pin point accuracy and discover the benefits your audience is actually looking for.

(Instead of what you THINK they need).

Cheers,

Alastair Walton

AN EVERGREEN SEO TIP THAT ALWAYS WORKS

One of my former clients is an SEO guru.

He told me a story about a Chicago dentist.

This guy was ranking for several keywords and getting massive amounts of traffic.

There was just one problem.

The content he was ranking for was mostly technical information about dentistry procedures.

Which meant that most of his traffic came from people researching dentistry.

None of these visitors were actually looking for a dentist.

The reason why this happened was because of poor keyword selection.

You see, most people will first draw up a list of keywords they want to rank for.

But what you have to realize is that there are actually two types of keywords.

These are, “commercial intent” and, “non-commercial intent.”

Commercial intent keywords are those where the searcher is obviously in buying mode.

For example, “buy Adidas running shoes.”

Non-commercial intent keywords are those where the searcher is looking for information.

For example, “latest styles of Adidas running shoes.”

If you’re looking to monetize your website this is very important.

SEO is expensive and also time consuming.

You cannot afford to rank keywords which don’t make money.

The way to prevent this is to first run PPC campaigns.

This will allow you to determine which keywords convert into buyers.

You can then build your website around those keywords and add others later.

Hope this helps.

Cheers,

Alastair Walton