Here’s a simple idea for marketing your business:

(This works particularly well if you’re selling physical products or services.)

What you do is write a free, “Consumer awareness report” about whatever it is you’re selling.

In this report you put everything that the consumer would need to know about your product or service. For example, if you’re selling high end sound systems you can write a report explaining the difference between a good and bad system. Basically you write down everything someone would need to know if they were going to go out and buy one today.

This idea works really well when done right.

It’s a great example of educational marketing

(Where you promote your products by educating the consumer about what you’re selling.)

A consumer awareness guide also allows you to position yourself in the market place.

You’re someone who tries to help people rather than a money grubbing salesman.

Bottom line:

People always want to know if they are spending their money wisely or getting ripped off?

A consumer awareness report helps them answer this question.


Alastair Walton

THE 40 / 40 / 20 RULE

Who would you buy a bodybuilding product from:

Arnold Schwarzenegger or some random douchebag down at the gym?

The answer should be obvious…

Now here’s something else to think about.

Mr. Douchebag could spend years sweating over his sales letter…

He could memorize dozens of copywriting formulas…

…and learn every single trick in the book.

But the fact is that Arnold would outsell him with just a few lines of badly written copy.

Here’s the point I’m trying to make:

Most people have the wrong idea when it comes to copywriting.

They think it’s some all-powerful tool that can create sales on its own.

That all they need to do is study the dark arts of copy and become the ultimate bad ass.

Sadly that’s not the case and this is where the 40 / 40 / 20 rule comes in.

You see, success comes down to 3 things.

The market, the product and then the marketing.

In this equation 40% is the market, 40% is the product and only 20% is the marketing.

Only when these things are properly combined can copy produce sales.

For example, a person who is famous or well known in the market will outsell anyone else.

(Even if they have terrible copy.)

Yes copy is important.

But a ravenous market, world beating product and savvy marketing are far more important.

Only when these three elements are perfectly combined can copy produce fortunes.


Alastair Walton


Should you have a website?

Believe it or not this is something that a lot of copywriters are unsure about.

Most don’t want a website because they think it’s pointless. Otherwise they think it’s expensive or takes too much time and effort to maintain or they have no idea how to set one up.

When I first started out I felt this exact same way. But what you have to realize is that all of these reasons are basically excuses…

…and that it’s absolutely vital that you have your own website.

You see, what you need to realize is that your site is a type of, “Digital business card.”

You want to give it to every single potential client that you interact with.

The reason why is because you’re more than likely not going to sell your service at the first point of contact. Clients need to get warmed up first. You have to build up trust, develop a relationship and establish yourself as an authority before they will do business with you. A website allows you to do all this and more.

The most important thing on your site is a blog.

Other than that you need an about me page.

This is basically a sales page where you want to sell them on hiring you.

(Don’t forget to include a picture of yourself so they know what you look like.)

Before taking off, one more thing:

You should also set up an email list as soon as possible.

When you do this create some type of free report that you can give them for signing up.

Bottom line, a personal website will help you get more clients.

If you don’t have one what are you waiting for?


Alastair Walton