BORING LEAD MAGNETS SUCK! HERE ARE 18 IDEAS THAT WORK BETTER THAN EBOOKS

When you say lead magnet most people think of the standard EBook or, “report.”

And while these work well…

…you can do better.

For example, here a 18 exciting ideas for lead magnets.

1. Checklists

Whether you want to lose weight or sell your house there are certain things you need to do. These steps can be turned into a downloadable checklist.

2. Cheat sheet

Do you have a list of tips or hints? Compile these into a virtual cheat sheet.

3. Case studies

How have other customers benefitted from your products or services? You can answer this question by providing case studies. Simply describe how customers solved their problems by working with your company (and don’t forget to include statistics which illustrate their success).

4. White paper

A white paper is basically the marketing equivalent of an academic paper. They are highly detailed and research orientated reports on an issue your prospects are facing. The purpose of this is to help them understand complex topics and present yourself as an expert on the subject.

5. Quiz’s

The reason why this method works so well is simple: no one can resist a good quiz. A quiz also helps to educate prospects and weed out unqualified leads.

6. Video

Let’s face it: most people don’t like to read. This means videos are often a better choice than EBooks. They are also useful if you want to demonstrate your product. What’s more, videos can be used to introduce yourself and build a connection with prospects.

7. Webinars

With webinars you can give live presentations to customers. This can take the form of tutorials or interviews with other experts.

8. Courses

If you have a large amount of information to share then why not break it down into a course? This can be delivered through automated email sequences over a period of days or weeks.

9. Discounts

Offer a promo code in exchange for their email. This type of lead magnet is almost guaranteed to work.

10. Free samples

Free samples are great when you’re selling something physical (and can often convert into sales down the line).

11. Contests

Prospects can enter the contest by signing up to your list. This method also work to get shares on social media platforms.

12. Free consultation

Offering free advice is a powerful technique for people who run service based businesses. The value of this is that the prospect learns something, but needs to become a customer to get the full picture.

13. Free events

Many products or services are best sold in person. A good example of this are houses, classes, or seminars. Events are also a good way to get to know your prospects before selling them.

14. Free trial

Giving prospects an opportunity to try your service may convert them into buyers. This works especially well when combined with a time sensitive offer.

15. Demos

If the prospect would benefit from seeing your product demonstrated then consider this.

16. Gated information

You may have information that customers need to see before buying. This can include things like price lists or schedules. Instead of giving them this information, make them sign up for it. A big benefit of this method is that it discourages unqualified prospects.

17. Samples

In some industries, prospects may want to see your previous work. You can make this available for download in exchange for their email address.

18. Printed material

Do you have a book, brochure, catalog, or other printed material? Offer these in exchange for the prospects email and address.

No matter what method you use just remember this:

Your lead magnet should be packed with real value and benefits for your prospects.

Giving away what is essentially garbage will not help to convert anyone.

Cheers,

Alastair Walton

DO REFERRALS ACTUALLY WORK?

What’s the most powerful form of marketing?

Strangely enough it’s not social media, paid advertising, or even email marketing.

No, one of the greatest selling tools is simply word of mouth referrals.

You see, many people buy products or services because they saw them advertised…but we also ask our family and friends for help and recommendations…and have a tendency to believe and act on those recommendations (think about it: you’ve probably done this more than once in your life).

Whether it’s finding someone to fix your car or choosing which movie to watch…

…we tend to listen to the advice of people we respect.

But how do you implement this into your marketing mix?

After all, it’s not as if you can run a word of mouth campaign on social media.

The answer is to be excellent at what you do.

In fact, you should strive to be the absolute best.

Be so good that you create raving customers who are fanatical about your products.

You also need to position yourself as the greatest expert who ever lived…

…and have enough credibility to back this up.

There’s also one final thing you can do to generate word of mouth referrals.

And that’s to simply ask for them.

Making it easy for customers to recommend you should result in a nice sales bump.

More importantly, you won’t have to spend money attracting these customers…

…or put in any extra work.

Until next time.

Cheers,

Alastair Walton

THE LITTLE KNOWN SALES TECHNIQUE THAT
ALMOST NO ONE USES

It seems as if podcasts have exploded in popularity over the last few years

Everyone and their dog now has a podcast.

There are literally thousands of podcasters and tens of thousands of episodes

This is slightly amusing because 90% of these podcasts aren’t listened by anyone.

(BTW, in case you’re wondering what makes a podcast successful, it’s really all about the guests. If you can get someone famous or well-known onto your podcast you’re guaranteed to get more listeners. A good example of this are the episodes of Joe Rogan where he interviewed famous people like Jamie Fox, Robert Downey Junior, or Russell brand. These people are internationally famous which is why those episodes have way more listeners).

Anyway, I can’t think of anyone who doesn’t have a podcast now.

But there’s a good reason for this

Audio is an extremely powerful selling tool.

It all goes back to the free recorded message technique

This method has been used in direct marketing for decades.

There’s a good reason why.

Audio allows people to get a glimpse into your personality

It helps them discover who you are…

…and also allows them to get to know like and trust you – which is essential for closing the deal.

This is something anyone can utilize.

You don’t necessarily need a podcast.

Simply record a message, sales pitch or whatever.

You can even read out your articles and emails.

Just as long as you have some piece of audio.

Put this somewhere on your website or better yet your sales page.

Anywhere that people can listen to it.

(You resources page is also a good place).

Cheers

Alastair Walton

A SNEAKY SEO TIP FOR PRODUCT OWNERS

When buying something online what’s the first thing that people do?

This is simple:

They look for reviews.

For every product under the sun there are dozens and dozens of reviews sites.

Some of these focus on hundreds of products.

Others are highly specific.

For example, let’s say you’re thinking about buying something called, “One Minute Abs.”

In this case you’ll Google One Minute Abs Review.

What happens then is that a bunch of sites pop up.

And the first on this list will probably be oneminuteabsreview.com

These sites are built to take advantage of these types of searches.

That’s why the URL is always an exact match keyword.

(Anyone who has done affiliate marketing probably knows about this technique).

As a product owner you can also take advantage of this.

How?

When getting ready to launch your product (and once you’ve settled on a final name) buy the URL of that name plus the word review. Setup a blog and write your review. Add more pages related to the product and a sign up page for your list. Finally, write an about page and start building backlinks to the site. The idea is that when you launch your product and people start looking for reviews…

…your site will be the first search result.

If you do this right you’ll get dozens of additional sales, maybe even hundreds.

Remember, most of the people who buy your product will first look for reviews…

…and this is a great way to take advantage of that.

Something to think about.

Cheers,

Alastair Walton

WHAT I LEARNT FROM WORKING FOR LEXUS

I used to work for a Lexus dealership:

It was a major dealership in down town LA.

This work mostly involved creating Tweets out of stuff their marketing guy sent me.

90% of these Tweets involved some kind of special deal or discount.

Stuff like 10% off your next oil change and so on.

It was either that or the announcement of some new car or event they were holding.

This is important for anyone who owns this kind of business.

You see, there’s no reason to subscribe to your Lexus dealerships Twitter account. In fact, I’m sure that very few people who drive a Lexus actually have a Twitter or even visit the site. But by Tweeting out deals you give people a reason to subscribe or at least occasionally check the account. If you owned a Lexus and wanted to save money on running it then you’d probably do this.

The point is that discounts and deals are a powerful marketing tool.

They’re a great way to drive engagement and get people to subscribe to your social media.

They’re also a great way to market to pre-existing customers…

…and are a tool you should use even when business is going well.

Cheers,

Alastair Walton

10 QUESTIONS THAT HELP YOU UNDERSTAND ANY MARKET

How do you write copy that actually converts?

Believe it or not, the secret isn’t using the right words.

No, more important is WHAT you say.

It doesn’t matter if you struggle to string words together

As long as you say things that appeal to the market you’re guaranteed to make sales.

You need to speak about their dreams, hopes, desires and greatest fears.

But how do you do this?

The trick is to understand your market on the deepest level possible.

It might sound like a cliché…

…but you have to know them better than they know themselves.

Doing this is tough.

(Especially if you’re not involved in the market).

If you’ve never played golf you’ll struggling to understand golfers.

But there are ways to make this easier.

For example, here are 10 great questions to ask when trying to figure out your market.

1. What keeps them awake at night, sick with anxiety?

2. What are they afraid of?

3. Who and what are they angry about? 

4. What frustrates them?  

5. What trends are occurring and will occur in their businesses or lives? 

6. What do they secretly desire?

7. Is there a built-in bias to the way they make decisions?

(For example, technology people are exceptionally analytical).

8. Do they have their own language or jargon?

9. Who else is selling something similar to them, and how?

10. Who else has tried selling them something similar, and how has that effort failed?

Take your time and think deeply about this stuff.

Weave what you find into your copy.

And remember, the real answers are never the most obvious.

Until next time,

Cheers,

Alastair Walton

PERSUASION TIPS FROM THE MAN WHO INVENTED CLIMATE CHANGE

Frank Luntz is a political communications consultant, pollster and pundit.

He describes his speciality as, “testing language and finding words that help clients sell their product or turn public opinion on an issue or candidate”. This guy is a great example of the power of language. For example, he’s the man behind famous phrases like deathtax, climatechange and energyexploration. He’s known for using these to replace other phrases like estate tax, global warming and oil drilling.

What’s funny is that he doesn’t come up with this stuff by himself.

Instead he uses focus groups and interviews.

During these events he simply feeds the audience phrases and watches for how they react.

It’s all about looking for the specific words that trigger emotion.

In fact, he’s quoted as saying, “80% of our life is emotion and only 20% is intellect. I am much more interested in how you feel than how you think…”

This is absolutely true.

Emotional language is the most important skill you have to master as a copywriter.

You need to learn how to appeal to the markets emotions and not their logical or critical thinking ability. This is how you develop marketing messages which resonate with people and…most importantly…get them to ACT on those messages.

Until next time,

Cheers

Alastair Walton

4 TIPS FOR WRITING KILLER OPENINGS

The first few lines of copy are critically important.

You need to pull prospects in and hook their attention immediately.

If you cannot do this they will simply stop reading.

What you also need to realize is this:

The first sentence gets them to read the second…

The second sentence gets them to read the third…

The third sentence gets them to read the fourth…

And so on and so on all way to the end where (hopefully) they buy your product.

Now, without further delay here are 4 things you need to do when opening.

1. Explain the headline

Start by expanding on your headline. Remember, the headline needs to be as short as possible. This means you’ll have lots to explain. Your opening is where you do this.

2. Arouse curiosity

You need to make the reader curious enough to finish your message. The way to do this is by promising to reveal something. This should be something they desperately want to know the answer to.

3. List your benefits

Benefits pull them into the letter. List the benefits they will gain from using your product or reading the copy. What is it going to do for them?

4. Make it easy to read

Keep sentences short and simple. Use bullet points and paragraphs of no more than three lines. Reading your copy should be effortless.

Combine these elements and you’ll pull in more readers.

(And ultimately increase your sales).

Drop me a line if you’ve got any questions about this.

Cheers,

Alastair Walton

THE SECRET METHOD FOR MAKING MONEY FROM CROWD FUNDING SITES

Do crowd funding websites really work?

More importantly, can they generate money for your project…

There’s no easy way to answer this.

Instead, today I want to talk about looking at crowd funding from a different perspective.

You see, here’s what you need to realise about crowd funding websites…

They shouldn’t be seen as a way of getting money.

It’s better to view these websites as a marketing tool.

When you post a project the aim is to get as many backers as possible, right?

But what you have to understand is that these are also a list of potential customers.

Your backers are essentially people who have raised their hands and said YES I want this.

The point is that you should experiment with using crowd funding as a marketing tool.

Take one of your products and post it on a crowd funding platform.

If doesn’t matter how much money you raise…

All you want to do is see what type of response your get.

After a certain period announce that your funding goals have been reached.

Then release the product and see if your backers actually buy it.

If you’ve done everything right a certain percentage of them should do this…

…which will ultimately result in a nice little sales bump.

Cheers,

Alastair Walton

DO VSLs REALLY WORK?

Once upon a time VSL’s (i.e. video sales letters) were the hottest thing in marketing

It seemed as if everyone was converting their sales letters into videos…

Dozens of marketers were selling products they claimed could create the ultimate VSL.

This was the new revolution in internet marketing and couldn’t be beaten.

But here’s the real question:

Was this really true…

…are videos better than sales letters?

Unfortunately not.  

You see, VSLs didn’t actually convert any better than ordinary sales letters. Not only that, a lot of people were complete idiots when using them. They thought creating extremely loud, auto-playing videos that went on for an hour (or more) was the way to convert visitors. Not only that, many of these videos had NO interface whatsoever. You couldn’t pause, fast forward or rewind. What’s more, some people would only show the buy button halfway through the video – or worse near the very end. So while internet marketers claimed these videos converted like crazy the reality was they DIDN’T.

In fact, most VSLs were highly annoying and only retards would sit through them.

This brings me to my point.

The thing with VSLs is that it’s really about who you’re selling to.

They work great for trash products bought by idiots.

But these are also the people who will ask for a refund five minutes after purchase…

If you’re looking for a better class of customer then stick to a sales letter.

Personally, I’d rather sell to someone who’s going to make the effort to read what I say.

Bottom line:

There is nothing inherently special about videos.

They DO NOT have the ability to magically hold someone’s attention.

Sales letters are just as good.

And when done right they are infinitely more powerful.

Cheers,

Alastair Walton