If you’ve ever tried to hire a world class copywriter you’ll know they charge through the nose.
But have you ever wondered why they charge so much?
You see, copywriting is the art (And science) of writing adverts.
More specifically, it’s the art of writing direct response advertising.
With this type of advertising you can measure your response.
By response I mean the number of people who read your ad and buy the product.
What this also means is that you can measure your ROI.
Here’s an example that illustrates this:
Say you have a product with a price tag of $47.
You spend $500 on advertising.
Your ad costs $1000.
1000 people see this ad and 5% respond.
This works out to 50 people which means you make $2350.
Ultimately this means you spent $1500 to generate $850.
At this point you can scale things up, run the ad again and make a fortune.
The fact is that winning sales letters can turn a profit year after year after year.
This is why you need to STOP seeing copywriting as an expense.
Instead you need to start looking at it as an investment which can pay dividends for decades.
Good copywriters know this, which is why they charge so much.
Here’s an even better way to illustrate this idea:
If I gave you $10 for every $8 you gave me, how fast would you give me those bills?
Something to think about.