When buying something online what’s the first thing that people do?

This is simple:

They look for reviews.

For every product under the sun there are dozens and dozens of reviews sites.

Some of these focus on hundreds of products.

Others are highly specific.

For example, let’s say you’re thinking about buying something called, “One Minute Abs.”

In this case you’ll Google One Minute Abs Review.

What happens then is that a bunch of sites pop up.

And the first on this list will probably be oneminuteabsreview.com

These sites are built to take advantage of these types of searches.

That’s why the URL is always an exact match keyword.

(Anyone who has done affiliate marketing probably knows about this technique).

As a product owner you can also take advantage of this.


When getting ready to launch your product (and once you’ve settled on a final name) buy the URL of that name plus the word review. Setup a blog and write your review. Add more pages related to the product and a sign up page for your list. Finally, write an about page and start building backlinks to the site. The idea is that when you launch your product and people start looking for reviews…

…your site will be the first search result.

If you do this right you’ll get dozens of additional sales, maybe even hundreds.

Remember, most of the people who buy your product will first look for reviews…

…and this is a great way to take advantage of that.

Something to think about.


Alastair Walton


One of my former clients is an SEO guru.

He told me a story about a Chicago dentist.

This guy was ranking for several keywords and getting massive amounts of traffic.

There was just one problem.

The content he was ranking for was mostly technical information about dentistry procedures.

Which meant that most of his traffic came from people researching dentistry.

None of these visitors were actually looking for a dentist.

The reason why this happened was because of poor keyword selection.

You see, most people will first draw up a list of keywords they want to rank for.

But what you have to realize is that there are actually two types of keywords.

These are, “commercial intent” and, “non-commercial intent.”

Commercial intent keywords are those where the searcher is obviously in buying mode.

For example, “buy Adidas running shoes.”

Non-commercial intent keywords are those where the searcher is looking for information.

For example, “latest styles of Adidas running shoes.”

If you’re looking to monetize your website this is very important.

SEO is expensive and also time consuming.

You cannot afford to rank keywords which don’t make money.

The way to prevent this is to first run PPC campaigns.

This will allow you to determine which keywords convert into buyers.

You can then build your website around those keywords and add others later.

Hope this helps.


Alastair Walton